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The Characteristics and Preferences of Gen Z: A Review of Multi-Geography Findings.
Academic Journal
Generation Z, or Gen Z, are those who were born roughly between 1995 and 2010 (Bencsik, 2016; Francis and Hoefel, 2018; and Bohlich, 2020). Gen Z shows unique characteristics when they are compared with millennials and their preceding generation (Francis and Hoefel, 2018). Gen Z proportion is gradually increasing in the workforce and organizations are realizing that their retention will be challenging (Dolot, 2018). The current study explores the characteristics and preferences of Gen Z and its possible implications for organizations. The study assumes importance as Gen Z will continue to be a significant proportion of the workforce over the next decade and beyond (Lettink, 2019). Thus understanding them will help organizations prepare better to engage and retain them. The paper presents the outcome of a systematic review of studies conducted by several researchers across the world. Relevant papers that dealt with research done on different sample groups comprising Gen Z predominantly were studied. The characteristics and preferences of Gen Z are summarized based on the common themes from all the findings across geographies. Preferences are segmented under five dimensions and parameters highlighted. The five dimensions and preferences signify what an organization should focus on while recruiting and managing Gen Z. [ABSTRACT FROM AUTHOR]