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Strategic Brand Management : Building, Measur...

Book | KELLER, Kevin Lane

Published by Pearson 2013, 4th ed.

For students, managers and senior executives studying Brand Management. Kellers market leading strategic brand management book pro...

PARIS MONTPARNASSE

Source : Syracuse

Bank management and financial services / ROSE...

Book | ROSE, Peter S.

Published by McGraw-Hill 2008, 7th ed.

This book gives an introduction to the Business of Banking and Financial-Services Management : financial statements and financial ...

PARIS CHAMPERRET

Source : Syracuse

Money and capital markets / Peter S. Rose, Mi...

Book | ROSE, Peter S.

Published by McGraw-Hill 2009, 10th ed.

"Provides a comprehensive view of the whole financial system. This title discusses major types of financial institutions and finan...

LONDON

Source : Syracuse

Marketing-Einfhrung : Grundlagen, Überblick, ...

Book | Kuß, Alfred, 1947-

Published by Springer Gabler. Wiesbaden 2016, 7., überarb. Aufl.

Dieses Lehrbuch führt in die grundlegenden Konzepte, Methoden und Anwendungen des Marketings ein. Die Autoren gehen auf zentrale F...

BERLIN

Source : Syracuse

ORBIS

Database

Full financial information, including Moody's ESG scores, on more than 480 million companies worldwide, over 10 years. For educati...

Source : Syracuse

The executive guide to blockchain : Using sma...

Book | VIGLIOTTI, Maria Grazia

Published by Palgrave Macmillan 2020

Keeping up with fast evolving technology is a challenge that every business leader faces. As organisations start to wake up to the...

MADRID

Source : Syracuse

Managers not MBAs / MINTZBERG, Henry

Book | MINTZBERG, Henry

Published by Prentice Hall 2004

D'après l'auteur, l'enseignement de la gestion est à revoir, car il est trop théorique. Les jeunes qui étudient le management doiv...

PARIS MONTPARNASSE

Source : Syracuse

CFA Program Curriculum 2025 : Level 1. 9, Por...

Book | CFA Institute

Published by Wiley 2024

This ninth volume covers six learning modules. It addresses two parts on portfolio risk and return, portfolio management: an overv...

PARIS CHAMPERRET TURIN

Source : Syracuse