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Digital Marketing : Strategy, Implementation ...

Book | Chaffey, Dave

Published by Pearson, 2012, 5th ed.

Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out...

PARIS CHAMPERRET

Source : Syracuse

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Published by Fayard, 1982

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Performance management / Herman Aguinis

Book | AGUINIS, Herman

Published by Chicago Business Press, 2019, 4th ed.

This book is about the design and implementation of effective and successful performance management systems. In other words, it fo...

MADRID

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STATISTA

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International statistics portal providing market studies, industry forecasts, brands and company reports, consumer behavior studie...

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ORBIS

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Full financial information, including Moody's ESG scores, on more than 480 million companies worldwide, over 10 years. For educati...

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Cost and management accounting : an introduct...

Book | DRURY, Colin

Published by Cengage Learning, 2011, 7th ed.

"This international best-seller provides a clear and accessible introduction to cost and management accounting. Colin Drury's reno...

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Marketing research : an applied orientation /...

Book | MALHOTRA, Naresh K.

Published by Pearson, 2020, 7th edition

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-your...

MADRID

Source : Syracuse