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Marketing management / Philip Kotler

Book | KOTLER, Philip

Published by Pearson Education Limited 2003, 11th ed.

Les thèmes suivants sont traités : comprendre la gestion du marketing, analyser les opportunités en marketing, développer les stra...

PARIS MONTPARNASSE TURIN

Source : Syracuse

La richesse cachée des nations : enquête sur ...

Book | Zucman, Gabriel

Published by Seuil 2013

Cet ouvrage propose un plan d'action cohérent et réaliste pour lutter contre l'opacité financière : mettre en uvre des sanctions c...

PARIS CHAMPERRET

Source : Syracuse

Exploring Strategy : Text and Cases / Richard...

Ebook | WHITTINGTON, Richard

Published by Pearson Education Limited 2023, 13th ed.

This book is an introduction to the field, designed to help you think and behave like a manager. From entrepreneurial start-ups to...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN BERLIN

Source : Syracuse

New Frontiers in Open Innovation / Henry Ches...

Book | CHESBROUGH, Henry

Published by Oxford University Press 2014

Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Alt...

MADRID

Source : Syracuse

#RHreconnect = RHreconnect : idées, pratiques...

Book

Published by Management et société 2015

La promotion d'une nouvelle culture d'entreprise favorisant l'engagement du salarié est présentée comme étant la clé du renouveau ...

PARIS CHAMPERRET

Source : Syracuse

Investment banking : valuation, LBOs, M&A, an...

Ebook | ROSENBAUM, Joshua

Published by Wiley Publishing, Inc. 2020, 3rd ed.

"An essential, all-in-one guide to investment banking and valuation, complete with downloadable models this new edition reflects ...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN BERLIN

Source : Syracuse

Las palabras del mundo / José María Merino

Book | Merino, José María

Published by Difusión Directa Édera 1998

MADRID

Source : Syracuse

Identity-based brand management

Book | Riley Nicola-Maria

Published by Springer Gabler 2017

This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on th...

BERLIN

Source : Syracuse