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Introduction à la recherche en SIC / OLIVESI,...

Book

Published by PUG 2007

Ce manuel regroupe seize contributions présentant la plupart des méthodologies susceptibles d'être utilisées dans le cadre de trav...

PARIS MONTPARNASSE

Source : Syracuse

L'Oréal : 1909-2009 / Jacques Marseille

Book | MARSEILLE, Jacques

Published by Perrin 2009

L'histoire de L'Oréal à travers 25 dates. L'auteur revient sur 100 ans d'investissement, de recherche et de développement, évoquan...

PARIS MONTPARNASSE

Source : Syracuse

Empty labor : Idleness and Workplace Resistan...

Book | PAULSEN, Roland

Published by Cambridge University press 2015, reprint

In this book, Organizational misbehavior is examined, specifically the phénomenon of "empty labor", defined as the time during whi...

PARIS CHAMPERRET

Source : Syracuse

Confessions of the Pricing Man : How Price Af...

Ebook | HERMANN, Simon

Published by Copernicus 2015

With more than 40 years of experience in pricing research and practice with companies across the globe and across all major indust...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN BERLIN

Source : Syracuse

Set-theoretic methods for the social sciences...

Book | Schneider, Carsten Q.

Published by Cambridge University Press 2012

Qualitative Comparative Analysis (QCA) and other set-theoretic methods distinguish themselves from other approaches to the study o...

MADRID

Source : Syracuse

Consuming experience / CARU, Antonella (Ed.) ...

Book

Published by Routledge 2007

This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors h...

PARIS CHAMPERRET

Source : Syracuse

Promotion et choix du point de vente : market...

Book | VOLLE, Pierre

Published by Vuibert 1999

L'ouvrage offre une analyse du comportement des consommateurs en matière de choix du point de vente. Il détermine dans quelle mesu...

PARIS MONTPARNASSE

Source : Syracuse

A la reconquête du client : Stratégies de cap...

Book | JALLAT, Frédéric

Published by Village Mondial 2001

L'auteur montre, dans un premier temps comment les entreprises cherchent à repenser leurs dynamiques stratégiques et s'orientent v...

PARIS CHAMPERRET

Source : Syracuse