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Principles of Marketing / Philip Kotler, Gary...

Book | Kotler, Philip

Published by Pearson, 2024, 19th ed, global edition

This textbook presents a comprehensive overview of basic marketing concepts, strategies, and practices within a customer engagemen...

PARIS CHAMPERRET

Source : Syracuse

La Stratégie prix : Agir sur le prix pour opt...

Book | SIMON

Published by Dunod, 2000

Cet ouvrage fournit les éléments applicables à une politique produit intégrant les meilleures techniques de détermination du prix ...

PARIS CHAMPERRET

Source : Syracuse

Marketing metrics : The Managers Guide to Mea...

Ebook | BENDLE, Neil T.

Published by Pearson Education, Inc, 2021, 4th ed.

Now updated with new techniques and even more practical insights, this is the definitive guide to todays most valuable marketing m...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN BERLIN

Source : Syracuse

Academic writing : a Handbook for Internation...

Ebook | Bailey, Stephen

Published by Taylor & Francis, 2025, 6th ed.

The book consists of three parts, comprising a total of 28 units: The Writing Process and Writing Skills; Elements of Writing; and...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN BERLIN

Source : Syracuse

Etymologies du français. III, Curiosités étym...

Book | GARRUS, René

Published by Belin, 2000

PARIS CHAMPERRET

Source : Syracuse

Global value chains and competitiveness : how...

Book | Pla-Barber, José

Published by Palgrave Macmillan, 2025

This book offers valuable insights into the reconfiguration of Global Value Chains (GVCs) in manufacturing industries and the dive...

BERLIN

Source : Syracuse

The Blackwell companion to organizations / BA...

Book

Published by Blackwell, 2002

This handbook evaluates what is known and not known about organizations, and critically examines how to learn about and study them...

PARIS CHAMPERRET

Source : Syracuse

Management : global edition / Stephen P. Robb...

Book | Robbins, Stephen P.

Published by Pearson, 2021, 15th ed.

"With a renewed focus on job-relevant skills, the newest edition of this bestselling text helps management and non-management stud...

PARIS MONTPARNASSE

Source : Syracuse