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Marketing Strategy and Competitive Positionin...

Book | HOOLEY, Graham J.

Published by Pearson - 2024, 8th ed

This book explores the key concepts of strategic marketing and competitive positioning. The book introduces the fundamentals of ma...

PARIS CHAMPERRET

Source: Syracuse

Economics / John Sloman

Ebook | SLOMAN, John

Published by Pearson - 2022, 11th ed

Economics, 11th edition by Sloman, Garratt, and Guest, is the ultimate guide to the fascinating subject of Economics. The book is ...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

Microeconomics / Paul Krugman, Robin Wells

Book | Krugman, Paul R.

Published by Macmillan - 2024, 7th ed.

The 7th edition of Microeconomics by Paul Krugman and Robin Wells provides a comprehensive introduction to the principles of micro...

BERLIN - PARIS CHAMPERRET - TURIN

Source: Syracuse

New Products Management : 2025 Release / Merl...

Book | Crawford, C. Merle

Published by McGraw Hill - 2025

This book takes a managerial approach to teaching new product development, with a strong focus on marketing. Structured into 18 cl...

PARIS CHAMPERRET

Source: Syracuse

Controlling umsetzen : Fallstudien, Lösungen ...

Book | Horváth, Péter, 1937-2022

Published by Schäffer-Poeschel - 2007, 4., überarb. und erw. Aufl.

BERLIN

Source: Syracuse

La cause animale. Essai de sociologie histori...

Ebook | Traïni, Christophe

Published by Presses Universitaires de France - 2011

Souvent réduite à des stéréotypes réducteurs, la protection animale constitue une cause militante des plus anciennes et complexes....

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Cairn

Moi, manager / BELLIER, Sandra ; LAROCHE, Her...

Book | BELLIER, Sandra

Published by Éditions Dunod - 2005

Dans cet ouvrage, un manager raconte ses états d'ame et sa vie professionnnelle quotidienne avec en résonnance le regard du coach ...

PARIS CHAMPERRET

Source: Syracuse

S'engager autrement : Pour un capitalisme écl...

Book | HANDY, Charles B.

Published by Village Mondial - 1998

Cet ouvrage propose une réflexion sur le capitalisme en tant que système économique. Constatant qu'indéniablement il a contribué à...

PARIS CHAMPERRET

Source: Syracuse