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Managing mergers acquisitions and strategic a...

Book | CARTWRIGHT, Sue

Published by Butterworth-Heinemann 1996, 2d ed

Cet ouvrage aide à la réalisation des fusions-acquisitions et des alliances d'entreprises dans un même pays mais aussi au-delà des...

PARIS MONTPARNASSE

Source : Syracuse

Accounting : understanding and practice / Dan...

Book | PERKS, Robert

Published by McGraw-Hill Higher Education 2013, 4th ed.

"The fourth edition of Accounting: Understanding and Practice by Danny Leiwy and Robert Perks has been fully revised throughout an...

LONDON PARIS CHAMPERRET

Source : Syracuse

The silent guides : understanding and develop...

Book | Peters, Steve

Published by Lagom 2018

"The Silent Guides explores some neuroscience and psychological aspects of the developing mind, unconscious thinking, behaviours, ...

LONDON

Source : Syracuse

FINANCIAL TIMES

Database

Worldʼs leading global business publication / FT app or website CONTENT ITEMS News articles , Financial markets data, customized d...

Source : Syracuse

Le neuromarketing en action : parler et vendr...

Book | Georges, Patrick

Published by Eyrolles 2012, 2e éd.

Présentation d'un outil favorisant l'acte d'achat chez le futur consommateur. Une technique permettant de détecter ce qui plaît ch...

PARIS MONTPARNASSE

Source : Syracuse

Marketing research : An applied orientation /...

Ebook | MALHOTRA, Naresh K.

Published by Pearson Education Limited 2019, 7th ed.

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN BERLIN

Source : Syracuse

THE ECONOMIST

Database

The Economist offers articles, analysis, newsletters, podcasts, conferences and digital archives on international news, coverin...

Source : Syracuse

Le Marketing : Etudes, moyens d'action, strat...

Book | LINDON, Denis

Published by Dunod 2010, 6e éd.

Cet ouvrage présente les outils nécessaires à la pratique du marketing et aborde, en quatre parties, les éléments suivants : l'étu...

PARIS CHAMPERRET

Source : Syracuse