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Crossing the chasm : marketing and selling di...

Book | Moore, Geoffrey A.

Published by Harper Collins Publishers - 2014, 3rd ed.

"This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies f...

BERLIN - PARIS MONTPARNASSE

Source: Syracuse

Business model : nouvelle génération / Alexan...

Book | Osterwalder, Alexander

Published by Pearson - 2011

Business Model Nouvelle Génération est un guide pratique pour ceux qui souhaitent améliorer ou créer leur modèle économique. Il pe...

PARIS CHAMPERRET - PARIS MONTPARNASSE

Source: Syracuse

Brand sense : sensory secrets behind the stuf...

Ebook | Lindstrom, Martin

Published by Free Press - 2008

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstr...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

DSCG 2, finance : 40 fiches de révision pour ...

Book | BARNETO, Pascal

Published by Dunod - 2022, 2e éd.

Des fiches de synthèse détachables qui présentent l'essentiel du cours de finance, les compétences et les savoirs associés, des co...

PARIS CHAMPERRET

Source: Syracuse

Operations Management : Sustainability and Su...

Ebook | HEIZER, Jay H.

Published by Pearson - 2023, 14th ed, Global Edition

"This 14th Edition addresses current trends and practices in operations management, including Industry 4.0 (also known as the Four...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

Gestion de la Relation Client et performance ...

Article | AMBROISE, Laure | 2015

Source: Ebsco collections

Marketing research : an applied orientation /...

Book | MALHOTRA, Naresh K.

Published by Pearson - 2020, 7th edition

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-your...

MADRID

Source: Syracuse

Produire du savoir et de l'action : Le vade-m...

Ebook | Frimousse, Soufyane

Published by EMS Éditions - 2020

En sciences de gestion, sciences de l’action, la contribution des dirigeants-chercheurs à la recherche et l’innovation est essenti...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Cairn