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Marketing management / Philip Kotler

Book | BRADY, Mairead

Published by Pearson Education 2009, 1st European edition

Brief contents : understanding marketing management, capturing marketing insights, connecting with customers, building strong bran...

PARIS MONTPARNASSE

Source : Syracuse

Luxury brand management in digital and sustai...

Book | CHEVALIER, Michel

Published by John Wiley & Sons 2021, 4th ed.

"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering spec...

PARIS MONTPARNASSE

Source : Syracuse

Marketing management : analysis, planning and...

Book | KOTLER, Philip

Published by Prentice Hall 1967, 1ère ed.

PARIS MONTPARNASSE

Source : Syracuse

Marketing places : attracting investment, ind...

Book | HAIDER, Donald H.

Published by The Free Press 1993

This book presents a fresh approach ­ called strategic place marketing ­ for the revitalization of towns, cities, regions, and nat...

PARIS MONTPARNASSE

Source : Syracuse

Marketing management : an Asian perspective /...

Book | KELLER, Kevin Lane

Published by Prentice Hall 2006, 4th ed.

L'ouvrage traite des chapitres suivants, au sein du marché asiatique : comprendre la gestion du marketing, analyser les opportunit...

PARIS MONTPARNASSE

Source : Syracuse

Marketing management / Philippe Kotler, Kévin...

Book | KOTLER, Philip

Published by Pearson 2019, 16e éd.

Manuel présentant les grandes tendances du marketing et les nouvelles problématiques suscitées par les NTIC, et proposant des exem...

PARIS MONTPARNASSE PARIS CHAMPERRET

Source : Syracuse

Marketing management / KOTLER, Philip ; KELLE...

Book | KOTLER, Philip

Published by Prentice Hall 2012, 14th ed., Global ed.

This book gives the basic of marketing management : capturing marketing insights ; connecting with customers ; building strong bra...

PARIS CHAMPERRET TURIN

Source : Syracuse

Ethereum : Blockchains, Digital assets, smart...

Book | DIEDRICH, Henning

Published by Wildfire publishing 2016, Preview 3

This book aims to introduce Ethereum - universal platform, community-driven & open-source project .

PARIS CHAMPERRET

Source : Syracuse