ESCP Europe

Fixed Income Securities : Tools for Today's M...

Book | Tuckman, Bruce

Published by Wiley 2022, 4th ed

Written with the support of numerous real market examples, this book provides a comprehensive overview of bond markets. It present...

PARIS CHAMPERRET

Source : Syracuse

EUROPRESSE

Database

Europresse gives access to more than10, 000 sources covering current events on the local, regional, national and international sce...

Source : Syracuse

Semiotics, marketing and communication : bene...

Book | FLOCH, Jean-Marie

Published by Palgrave Macmillan 2001

Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such i...

MADRID

Source : Syracuse

NAVIS

Database

The French publisher Francis Lefebvre Web portal covering business and corporate law. Registered user: authenticate using your Nav...

Source : Syracuse

Péchés mortels en marketing : symptômes et so...

Book | KOTLER, Philip

Published by Maxima 2007

Identification des défauts les plus flagrants du marketing, qui empêchent les entreprises de réussir sur le marché. L'auteur indiq...

PARIS MONTPARNASSE

Source : Syracuse