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Book | MALHOTRA, Naresh K.
Published by Pearson - 2020, 7th edition
For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-your...
Book | MACKENZIE, Ian
Published by Language Teaching Publications - 1997
Management and Marketing is a language practice book for students of English working in these areas or currently studying them bef...
Book | Brigo, Damiano
Published by Springer. Berlin - 2006, 2nd ed.
"The 2nd edition of this successful book has several new features. The calibration discussion of the basic LIBOR market model has ...
Ebook | DOWD, Kevin
Published by John Wiley - 2005, 2nd ed.
This book provides an extensive treatment of the state of the art in market risk measurement. It covers all aspects of modern mark...
Academic Journal | Dhar, Ravi | 2000
Journal: Journal of Marketing Research, 2000 Feb 01. 37(1), 60-71.
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