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Branding management : La marque, de l'idée à ...

Book | LEWI, Georges

Published by Pearson Education, 2007, 2nd ed.

Structuré en deux grandes parties orientées sur la marque en idée puis la marque en action, cet ouvrage présente et commente les r...

MADRID

Source: Syracuse

The Internal Digital Transformation in the Ba...

Study and report | GAITANAROU, Maria

Published by ESCP Business School, 2018

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

Power play : Tesla, Elon Musk, and the Bet of...

Book | HIGGINS, Tim

Published by Doubleday, 2021

This book tells the riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car. Tim Higgin's portrait of...

PARIS CHAMPERRET

Source: Syracuse

How customers think : Essentials insights int...

Book | ZALTMAN, Gérald

Published by Harvard Business School Press, 2003

Building on research from disciplines as diverse as neurology, sociology, literary analysis, and cognitive science, the author off...

PARIS CHAMPERRET

Source: Syracuse

Against the gods : The remarkable story of ri...

Book | BERNSTEIN, Peter L.

Published by John Wiley, 1998, 2nd ed.

This book tells the story of a group of famous scientists and ingenious amateurs who actually discovered the notion of risk - of s...

PARIS CHAMPERRET

Source: Syracuse