Recently viewed

The New Strategic Brand Management : Creating...

Book | Kapferer, Jean-Noël

Published by Kogan Page, 2008, 4th ed.

Revealing and explaining the latest models used by companies worldwide, the author covers all the leading issues faced by brand st...

PARIS MONTPARNASSE

Source: Syracuse

Drivers and constraints of agentic AI in supp...

Academic Journal | Trifone, Nicolò | 2026

Journal: International Journal of Production Research. May2026, p1-40. 40p. 1 Illustration.

Source: BUSINESS SOURCE COMPLETE

Management stratégique / Jean-Pierre Helfer, ...

Book | Helfer, Jean-Pierre

Published by Vuibert, 2013, 9e éd.

Ce manuel aborde la stratégie par le management. Il examine la démarche et le diagnostic stratégiques, les politiques, les orienta...

PARIS CHAMPERRET - PARIS MONTPARNASSE

Source: Syracuse

New Products Management : 2025 Release / Merl...

Book | Crawford, C. Merle

Published by McGraw Hill, 2025

This book takes a managerial approach to teaching new product development, with a strong focus on marketing. Structured into 18 cl...

PARIS CHAMPERRET

Source: Syracuse

Macroeconomics / Andrew B. Abel, Ben S. Berna...

Book | ABEL, Andrew B.

Published by Pearson Education, 2024, 11th ed

This book presents macroeconomic theory in a big-picture way. The text focuses on a single model, to provide the reader with a cle...

PARIS CHAMPERRET

Source: Syracuse