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Book | Kotler, Philip
Published by Prentice Hall Europe - 2008, 5th European ed.
"With global examples and completely up-to-date with the latest marketing techniques, 'Principles of Marketing' looks at the major...
Study and report | DUVERGE, Ian
Published by ESCP Business School - 2021
Lintelligence artificielle est à la fois la source de fantasme, despoirs, et de craintes sur ses dangers et ses bénéfices. Bien qu...
Academic Journal | Bibri, Simon Elias | 2020
Journal: In Developments in the Built Environment November 2020 4
Ebook | Bascoul, Ganaël
Published by Dunod - 2009
A partir d'un modèle orginal les auteurs proposent une vision solide du marketing RSE. Ce modèle est fondé sur le concept de valeu...
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