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Marketing research : an applied orientation /...

Book | MALHOTRA, Naresh K.

Published by Pearson - 2020, 7th edition

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-your...

MADRID

Source: Syracuse

Luxe oblige / Vincent Bastien, Jean-Noël Kapf...

Book | Bastien, Vincent

Published by Organisation - 2008

L'ambition de ce livre est de clarifier les principes de management du luxe dans toutes ses facettes (marketing, communication, pr...

PARIS CHAMPERRET

Source: Syracuse

THE ECONOMIST

Database

The Economist offers articles, analysis, newsletters, podcasts, conferences and digital archives on international news, coverin...

Source: Syracuse

Une histoire des médias, des origines à nos j...

Book | JEANNENEY, Jean-Noel

Published by Points - 2011, 4e éd. revue et complétée

Libre parcours d'un historien de la vie politique et culturelle, mais aussi d'un praticien des médias, qui raconte comment les soc...

PARIS MONTPARNASSE

Source: Syracuse

The Economist style guide / The Economist

Book

Published by The Economist - 2012, 10th ed.

Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible. Readers are primaril...

LONDON

Source: Syracuse