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Book | Commissariat général du plan
Published by Documentation française 2002
Ce rapport retrace les évolutions de la rentabilité économique et financière en France et aux Etats-Unis afin d'élucider les caus...
Book | Chaffey, Dave
Published by Pearson 2014, 6th ed.
Which strategies and actions are needed to develop and sustain a Digital Business ? Introduction to digital business and e-commerc...
Book | VARELA, Francisco J.
Published by The MIT Press 1993
This book provides a treatment of the spontaneous and reflective dimension of human experience. The authors argue that only by hav...
Book | McDONALD, Malcolm
Published by De Boeck 2010, 2e éd.
L'ouvrage explique le fonctionnement du processus de planification, la conduite d'un audit marketing, comment définir objectifs et...
Book | Vanlaethem, Nathalie
Published by Dunod 2022, 4e ed.
Des outils utiles dans la pratique du marketing au quotidien, abordant le marketing sectoriel, le web marketing et l'usage des méd...
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