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The effect of AI-based CRM on organization pe...

Academic Journal | Chatterjee, Sheshadri | 2021

Journal: In Industrial Marketing Management August 2021 97:205-219

Source: SCIENCE DIRECT

International marketing / Philip Cateora...[e...

Book | Cateora, Philip R.

Published by McGraw-Hill, 2020, 18th ed.

"Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing wi...

MADRID

Source: Syracuse

Sociologie des médias / Rémy Rieffel

Book | RIEFFEL, Rémy

Published by Ellipses, 2015, 4e éd.

L'étude traite de l'influence des médias sur la vie politique, la culture, l'opinion publique, les techniques de propagande ou de ...

PARIS MONTPARNASSE

Source: Syracuse

Green Marketing : [challenges and opportuniti...

Book | Ottman, Jacquelyn A.

Published by NTC Business Books, 1994

BERLIN

Source: Syracuse

The Illusions of entrepreneurship : The costl...

Book | SHANE, Scott A.

Published by Yale University Press, 2008

This book aims at showing the reality of entrepreneurship. It destroys the myth of the brilliant entrepreneur who became rich over...

PARIS CHAMPERRET

Source: Syracuse