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Book | Cohen, Jacob
Published by Erlbaum - 1988, 2nd ed.
Book | Solomon, Michael R.
Published by Pearson - 2024, Fourteenth edition, Global edition
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or...
Book | SOLOMON, Michael R.
Published by Pearson - 2023, 14th ed, global ed
"This fourteenth edition continues to focus on the consumer but incorporates new analyses of the issues that affect their consumpt...
Ebook | SOLOMON, Michael R.
Ebook | Kotler, Philip
Published by Pearson - 2025, 17th ed. Global edition
Now in its 17th edition, this reference work presents all the concepts and tools of marketing in a lively and educational manner, ...
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