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Book | Saunders, Mark N.K.
Published by Pearson Education Limited - 2023, 9th ed.
The textbook offers clear, robust and pragmatic guidance on dissertation or research project, for Business, Marketing, and Managem...
Book | Keller, Kevin Lane
Published by Pearson Education - 2003, 2nd ed. ; intern. ed.
Incorporating the latest thinking and developments from both academia and industry, this book presents an exploration of brands, b...
Study and report | Li, Yijia
Published by ESCP Business School - 2025
AI chatbots are emerging across various fields, with user trust constituting a critical determinant of adoption. However, research...
Book | Miles, Matthew B.
Published by Sage Publications - 2020, 4th ed.
This comprehensive, practical, user-friendly book provides a wealth of data analysis strategies that are essential for any qualita...
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