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Le Monde est un quotidien de référence pour comprendre l’actualité française et internationale.
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Book | LEWI, Georges
Published by Pearson Education, 2007, 2nd ed.
Structuré en deux grandes parties orientées sur la marque en idée puis la marque en action, cet ouvrage présente et commente les r...
Study and report | GAITANAROU, Maria
Published by ESCP Business School, 2018
Book | HIGGINS, Tim
Published by Doubleday, 2021
This book tells the riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car. Tim Higgin's portrait of...
Book | ZALTMAN, Gérald
Published by Harvard Business School Press, 2003
Building on research from disciplines as diverse as neurology, sociology, literary analysis, and cognitive science, the author off...
Book | BERNSTEIN, Peter L.
Published by John Wiley, 1998, 2nd ed.
This book tells the story of a group of famous scientists and ingenious amateurs who actually discovered the notion of risk - of s...
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