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Influence : The Psychology of Persuasion / Ro...

Book | CIALDINI, Robert B

Published by HarperBusiness 2007

nfluence, the classic book on persuasion, explains the psychology of why people say "yes"and how to apply these understandings. Dr...

PARIS MONTPARNASSE

Source : Syracuse

Etudes marketing / Naresh K. Malhotra

Book | MALHOTRA, Naresh K.

Published by Pearson 2011, 6e éd.

L'ouvrage examine les différents aspects de la recherche marketing : démarche, modèles de recherche, design de recherche, études q...

PARIS MONTPARNASSE

Source : Syracuse

L'impact du modèle de gouvernance des clubs d...

Study and report | POITOU, Léo

Published by ESCP Business School 2022

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN

Source : Syracuse

Les fonds de Private Equity dans le football ...

Study and report | DE BARBUAT DUPLESSIS, Amaury

Published by ESCP Business School 2023

"Historiquement des associations, devenus objets de divertissement pour individus fortunés ou vecteur marketing pour entrepreneurs...

PARIS CHAMPERRET PARIS MONTPARNASSE LONDON MADRID TURIN

Source : Syracuse

STATISTA

Database

International statistics portal providing market studies, industry forecasts, brands and company reports, consumer behavior studie...

Source : Syracuse