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Consumer Behavior : buying, having, and being...

Book | Solomon, Michael R.

Published by Pearson - 2013, 10th ed., global ed.

Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMa...

BERLIN

Source: Syracuse

Manager par le sens : Les clés de l'implicati...

Book | Autissier, David

Published by Organisation - 2006

Cet ouvrage, relatif à la crise de la motivation au travail, propose une démarche en trois phases pour remédier au désengagement d...

PARIS CHAMPERRET

Source: Syracuse

Management des entreprises du tourisme : Stra...

Ebook | Clergeau, Cécile

Published by Dunod - 2014

Dans un environnement hyperconcurrentiel bouleversé par Internet, le low cost, l’accès des pays émergents au tourisme, comment les...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Cairn

The Influence of Source Credibility on Commun...

Academic Journal | Hovland, Carl I. | 1951

Journal: The Public Opinion Quarterly, 1951 Dec 01. 15(4), 635-650.

Source: JSTOR JOURNALS

Les relations publiques

Ebook | Catellani, Andrea

Published by Dunod - 2022

Les relations publiques (ou publics) sont au cœur de la communication des organisations. À l’heure du 2.0, la relation est central...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Cairn