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Book | MALHOTRA, Naresh K.
Published by Pearson - 2020, 7th edition
For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-your...
Book | Bastien, Vincent
Published by Organisation - 2008
L'ambition de ce livre est de clarifier les principes de management du luxe dans toutes ses facettes (marketing, communication, pr...
Database
The Economist offers articles, analysis, newsletters, podcasts, conferences and digital archives on international news, coverin...
Book | JEANNENEY, Jean-Noel
Published by Points - 2011, 4e éd. revue et complétée
Libre parcours d'un historien de la vie politique et culturelle, mais aussi d'un praticien des médias, qui raconte comment les soc...
Book
Published by The Economist - 2012, 10th ed.
Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible. Readers are primaril...
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