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Le Monde est un quotidien de référence pour comprendre l’actualité française et internationale.
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Xerfi Essential collection provides: - Market research reports on all French industries and main groups (Essential France, Essenti...
Factiva is an international news database. Specialising in press and economic information, ...
Book | Noe, Raymond A.
Published by McGraw Hill Education, 2021, 12th ed.
Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning sci...
Book | Doyle, Peter
Published by Financial Times Prentice Hall, 2002, 3rd ed.
This book explores the role of marketing in the modern enterprise, presenting an up-to-date review of the most important concepts ...
Ebook | FELDWICK, Paul
Published by Troubador Publishing, 2015
"How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or do...
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