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Contrôle de gestion bancaire et direction fin...

Book | Rouach, Michel

Published by RB édition 2012, 6ème éd.

Dans un environnement devenu très compétitif, la mesure précise des rentabilités, le suivi des performances et la gestion prévisio...

PARIS CHAMPERRET

Source : Syracuse

Managing on the edge. How the smartest compan...

Book | PASCALE, Richard Tanner

Published by Simon and Schuster 1990

PARIS CHAMPERRET

Source : Syracuse

Embracing AI-human collaboration : the key to...

Ebook | BENYAYER, Louis-David

Published by ERIM ESCP Research Institute of Management 2023

"Artificial intelligence (AI) is transforming the business landscape and changing the way competition occurs. Sources of competiti...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN BERLIN

Source : Syracuse

Principes de marketing / KOTLER, Philip

Book | KOTLER, Philip

Published by Pearson Education 2007, 8e éd.

L'ouvrage se caractérise par une structure simple qui dégage les fondamentaux du cours : définition, stratégie, marchés et consomm...

PARIS MONTPARNASSE

Source : Syracuse

The New Strategic Brand Management : Creating...

Book | Kapferer, Jean-Noël

Published by Kogan Page 2008, 4th ed.

Revealing and explaining the latest models used by companies worldwide, the author covers all the leading issues faced by brand st...

PARIS MONTPARNASSE

Source : Syracuse