ESCP Europe

Item type

Academic Journal

Language

English

Journal

In Futures January 2023 145

Publication year

2023

Item number

10.1016/j.futures.2022.103064

Subjects

• Consumer behavior
• Future tourism
• University students
• Generation Z
• Spaceflight
• Space tourism

Highlights •Commercial space travel is the future step for intrepid travelers•Young adults will have the chance to live this experience when it will be available to a broader public•Little is known about young adults interest and motivation for undertaking a space adventure•The results show high interest in living a space experience and a great willingness to pay for some of the young adults•The paper gives insights on relevant elements to engage young generation through new marketing strategies