Self-Identity and Consumer Behavior. | Escalas, Jennifer
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Self-Identity and Consumer Behavior.

Academic Journal

Escalas, Jennifer | White, Katherine | Argo, Jennifer J. | Sengupta, Jaideep | Townsend, Claudia | Sood, Sanjay | Ward, Morgan K. | Broniarczyk, Susan M. | Chan, Cindy | Berger, Jonah | Van Boven, Leaf | Kettle, Keri L. | Häubl, Gerald | Mercurio, Kathryn R. | Forehand, Mark R.

An introduction is presented for several previously published articles on consumer behavior, together with abstracts of these articles, discussing topics such as self-identity and gift giving, responses to social identity threats, and self-affirmation and aesthetic preference.

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