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Book
MICHEL, Géraldine. Publication director | BORRAZ, Stéphane
Published by Dunod - 2015
Library: Paris Champerret
Etudes sur les rapports des artistes aux marques commerciales, citées, critiquées, vantées, etc.
Book | MICHEL, Géraldine
Published by Vuibert 2000
Cet ouvrage présente une réponse aux entreprises qui cherchent à prévoir et à évaluer les effets de l'extension de la marque. Il p...
Published by Dunod 2017, 3e édition
Cet ouvrage présente des outils pour construire et gérer des marques qui portent des valeurs et donnent du sens, en s'appuyant sur...
Published by Dunod. Paris 2015
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