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MICHEL, Géraldine. Author
Published by Dunod - 2017 , 3e édition
Library: Paris Montparnasse Paris Champerret
Cet ouvrage présente des outils pour construire et gérer des marques qui portent des valeurs et donnent du sens, en s'appuyant sur des cas d'entreprises de différents secteurs. ©Electre 2019
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