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Book
LARCENEUX, Fabrice | BIRAMBEAU, Isabelle | GALLOPEL-MORVAN, Karine
Published by Dunod - 2008
Library: Paris Montparnasse
L'ouvrage présente les outils marketing utiles pour servir les objectifs des associations. Il analyse des aspects spécifiques du domaine associatif (motivation des bénévoles, collecte des fonds auprès des particuliers et gestion de leur image).
Book | GALLOPEL-MORVAN, Karine
Published by Dunod 2013, 2e édition
Présentation des outils marketing utiles pour servir les objectifs des associations et analyse des aspects spécifiques du domaine ...
Published by Dunod 2021, 3e éd.
Book | . Auteur | GALLOPEL-MORVAN, Karine. Auteur | BIRAMBEAU, Pierre. Auteur | LARCENEUX, Fabrice. Auteur | RIEUNIER, Sophie. Auteur
Edition : 2e édition Published by Dunod. Paris 2013
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