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Book
LARCENEUX, Fabrice | BIRAMBEAU, Isabelle | GALLOPEL-MORVAN, Karine
Published by Dunod - 2008
Library: Paris Montparnasse
L'ouvrage présente les outils marketing utiles pour servir les objectifs des associations. Il analyse des aspects spécifiques du domaine associatif (motivation des bénévoles, collecte des fonds auprès des particuliers et gestion de leur image).
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