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GALLOPEL-MORVAN, Karine. Author | BIRAMBEAU, Pierre. Author | LARCENEUX, Fabrice. Author | RIEUNIER, Sophie. Author
Published by Dunod - 2021 , 3e éd.
Library: Paris Montparnasse
Présentation des outils marketing utiles pour servir les objectifs des associations et analyse des aspects spécifiques du domaine associatif (motivation des bénévoles, collecte des fonds auprès des particuliers et gestion de leur image, etc.). Cette édition mise à jour présente notamment un chapitre consacré au digital ainsi que de nouveaux outils et des exemples actualisés. ©Electre 2021
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