International marketing research / GOODYEAR, Mary (Ed.) ; European Society for Opinion and Marketing Research (ESOMAR)

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International marketing research / GOODYEAR, Mary (Ed.) ; European Society for Opinion and Marketing Research (ESOMAR)

Book

European Society for Opinion and Marketing Research

Published by ESOMAR. Amsterdam - 1999

Source : Ebsco collections

Item type: Book
Language: anglais
Pages: 253 p.

Publication year

1999

Collection

The ESOMAR Monograph Series

Volume

Contributors

GOODYEAR, Mary

ISBN: 92-831-0287-8

Region

MONDE

Note

Figures, maps

Note

Bibliographical references, index

In this book, ESOMAR 's mission is to present international marketing research : the first three contributions describe the international marketing and business milieu, the context in which international research is carried out ; the next three papers explore and assess the debate about convergence versus divergence ; the next four are committed to exploring and evaluating specific cultures and use different framework as semiotics, psychology, sociology and marketing ; ...

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