Net effects / European Society for Opinion and Marketing Research (ESOMAR) ; The Worldwide Internet Conference

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Net effects / European Society for Opinion and Marketing Research (ESOMAR) ; The Worldwide Internet Conference

Conference Document

European Society for Opinion and Marketing Research | The Worldwide Internet Conference. London, 21-23 February 1999

Source : - 1999

La mission d'ESOMAR, association de chercheurs au niveau international, est de promouvoir l'utilisation des éudes de marchés et d'opinion, pour améliorer les prises de décisions économiques et sociales. Dans cet ouvrage, recueil des contributions d'un congrés qui s'est déroulé à Londres, ESOMAR étudie les effets d'Internet, présents et à venir, sur le consommateur et la recherche en marketing.

Other documents in the collection "ESOMAR Publication"

Note

Figures, graphiques, tableaux

Type de document: 1
Langue: anglais
Description physique: 217 p.

Date de publication: 1999

Collection

Cotes

VI 11 EUR

Sections

LIBRARY

ISBN: 92-831-1282-2
EAN Papier: TISSIER-DESBORDES - Elisabeth - 1300052

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