ESCP Europe

Item type

Book

Language

anglais

Pages

253 p.

Publication year

1999

Collection

• The ESOMAR Monograph Series

Volume

• 8

Contributors

• GOODYEAR, Mary

ISBN

92-831-0287-8

Region

• MONDE

Note

• Figures, maps

Note

Bibliographical references, index

In this book, ESOMAR 's mission is to present international marketing research : the first three contributions describe the international marketing and business milieu, the context in which international research is carried out ; the next three papers explore and assess the debate about convergence versus divergence ; the next four are committed to exploring and evaluating specific cultures and use different framework as semiotics, psychology, sociology and marketing ; ...