ESCP Europe

Marketing management / Philip Kotler

Book | KOTLER, Philip

Published by Pearson Education Limited 2003, 11th ed.

Les thèmes suivants sont traités : comprendre la gestion du marketing, analyser les opportunités en marketing, développer les stra...

PARIS MONTPARNASSE TURIN

Source : Syracuse

FINANCIAL TIMES

Database

Worldʼs leading global business publication / FT app or website CONTENT ITEMS News articles , Financial markets data, customized d...

Source : Syracuse

Marketing communications : a european perspec...

Book | PELSMACKER, Patrick de

Published by Financial Times Prentice Hall 2010, 4th ed.

This book provides an extensive overview of the key techniques and applications of marketing within a European context. It covers ...

PARIS CHAMPERRET

Source : Syracuse

Public diplomacy : foundations for global eng...

Book | Cull, Nicholas John

Published by Polity 2019

"New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On t...

PARIS MONTPARNASSE

Source : Syracuse

Management control systems / 12th ed. Anthony...

Book | ANTHONY, Robert N.

Published by McGraw Hill/Irwin 2007, 12th International ed.

"Helping students to develop the insight and analytical skills required of managers, this twelfth edition uncovers how real-world ...

LONDON

Source : Syracuse