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Book | KOTLER, Philip
Published by Pearson 2017, 17th ed.
For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer c...
Book | BENNINGA, Simon
Published by MIT Press 2000, 2nd ed.
The purpose of this book is to provide a guide to solving common financial models with spreadsheets. The author takes the reader s...
Book | BODIE, Zvi
Published by McGraw-Hill 2024, 13th ed.
Investments serves as a graduate (MBA) textbook designed primarily for courses in investment analysis. The material is organized a...
Book | DOYLE, Peter
Published by Wiley 2008, 2nd
"This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the...
Book
Published by Hachette Tourisme 2014, Nouvelle édition
Des itinéraires pour découvrir la ville lors d'un court séjour, une sélection de 300 adresses pour visiter, faire du shopping et s...
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