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Luxe : nouveaux challenges, nouveaux challeng...

Book | Kapferer, Jean-Noël

Published by Eyrolles, 2016

L'auteur analyse les nouvelles tendances du secteur du luxe, notamment le rapprochement avec l'art et la stratégie dite de rareté ...

PARIS MONTPARNASSE PARIS CHAMPERRET

Source : Syracuse

Global Marketing / Sven Hollensen

Book | Hollensen, Svend

Published by Pearson, 2016, 7th ed.

This book edition proposes some key features : A clear part structure, organised around the five main decisions that marketing peo...

PARIS CHAMPERRET

Source : Syracuse

China's virtual monopoly of rare earth elemen...

Ebook | Howanietz, Roland, 1981-

Published by Routledge, Taylor & Francis Group, 2018

Rare Earth Elements are a group of 17 metals which have a central role in modern industry, increasingly used in the fields of gree...

BERLIN MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN

Source : Syracuse

Les Conduites d'anticipation : Des modèles au...

Book | GABILLIET, Philippe

Published by L'Harmattan, 2008

En analysant la manière dont les acteurs anticipent en milieu organisationnel, cet ouvrage propose de réinterpréter de nombreuses ...

PARIS CHAMPERRET

Source : Syracuse

Management Information Systems : managing the...

Book | Laudon, Kenneth C.

Published by Pearson, 2020, 16th ed

"Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by...

PARIS MONTPARNASSE

Source : Syracuse