ESCP Europe

Strategic brand management : Building, measur...

Book | KELLER, Kevin Lane

Published by Pearson Education 2003, 2nd ed. ; intern. ed.

Incorporating the latest thinking and developments from both academia and industry, this book presents an exploration of brands, b...

PARIS CHAMPERRET

Source : Syracuse

ORBIS

Database

Full financial information, including Moody's ESG scores, on more than 480 million companies worldwide, over 10 years. For educati...

Source : Syracuse

Athlètes de l'innovation : les femmes à la co...

Book | REMY-BOUTANG, Delphine

Published by Flammarion 2024

Une trentaine de témoignages de Françaises qui entreprennent et innovent dans les nouvelles technologies, dans un contexte où seul...

PARIS CHAMPERRET

Source : Syracuse

Management control systems / 12th ed. Anthony...

Book | ANTHONY, Robert N.

Published by McGraw Hill/Irwin 2007, 12th International ed.

"Helping students to develop the insight and analytical skills required of managers, this twelfth edition uncovers how real-world ...

LONDON

Source : Syracuse