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Study and report | GUGLIELMI, Monica
Published by ESCP Business School 2021
The Belt and Road Initiative (BRI) is a global initiative launched by China to promote cooperation and investment in more than 150...
Study and report | DEXLER, Sascha
Published by ESCP Business School 2013
Author's abstract : Since the increasing importance of the internet and social media channels in particular, the power balance bet...
Journal
Published by R. Augstein
Study and report | MATASSA, Marco
Social Media has become essential in everyday consumer life. With the growth of social media, marketers have found new ways to rea...
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