ESCP Europe

China's Belt and Road Initiative in Central A...

Study and report | GUGLIELMI, Monica

Published by ESCP Business School 2021

The Belt and Road Initiative (BRI) is a global initiative launched by China to promote cooperation and investment in more than 150...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN

Source : Syracuse

Marketing 3.0 : new forms of advertising as a...

Study and report | DEXLER, Sascha

Published by ESCP Business School 2013

Author's abstract : Since the increasing importance of the internet and social media channels in particular, the power balance bet...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN

Source : Syracuse

Der Spiegel / Das Deutsche Nachrichten-Magazi...

Journal

Published by R. Augstein

LONDON

Source : Syracuse

To what extent does Influencer Marketing Affe...

Study and report | MATASSA, Marco

Published by ESCP Business School 2021

Social Media has become essential in everyday consumer life. With the growth of social media, marketers have found new ways to rea...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN

Source : Syracuse