Strategy synthesis : resolving strategy paradoxes to create competitive advantage. Text and readings / Bob de Wit ; Ron Meyer

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Strategy synthesis : resolving strategy paradoxes to create competitive advantage. Text and readings / Bob de Wit ; Ron Meyer

Book

de Wit, Bob. Author | Meyer, Ron

Published by South-Western cengage learning - 2010 , 3rd ed.

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2010
Edition no.: 3rd ed.

ISBN: 978-1-4080-1899-6

Note

Figures, tables

Subjects: STRATEGY - COMPETITIVENESS - COMPETITION

The belief that managers and potential managers will profit from understanding the major conflicting approaches to strategy forms the point of departure for this book. The authors challenge the educational orthodoxy to encourage to be critical, and to challenge to be analytical, in order to facilitate creativity and unconventional thinking. In this text the authors guide through the many, often conflicting, perspectives in the field of strategy, in order to help become true strategic thinkers.

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