Consumer behavior / EVANS, Martin ; JAMAL, Ahmad ; FOXALL, Gordon

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Consumer behavior / EVANS, Martin ; JAMAL, Ahmad ; FOXALL, Gordon

Book

EVANS, Martin J. | JAMAL, Ahmad | FOXALL, Gordon

Published by John Wiley - 2006

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2006

ISBN: 978-0-470-09352-8

Note

Figures, glossary

Subjects

This book combines theory with practical examples and illustrations to bring the study of consumer behaviour to life. The authors present an exploration of the key aspects and also include topical issues, such as consumer misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.

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