ESCP Europe

Item type

Book

Language

English

Publication year

2010

ISBN

978-0-521-18243-0

Subjects

Experts studying contemporary capitalism also agree that the battle against unemployment and relocations can only be won through innovation. Grounded on experiences of innovative firms and based on the most recent design theories, this book argues that, instead of relying on traditional R&D and project management techniques, the strategic management of innovation must be based on innovative design activities. It analyses and explains new management principles and techniques that deal with these activities, including innovation fields, lineages, C-K (Concept-Knowledge) diagrams and design spaces.