Marketing : 10 case studies ; case studies with solutions / Claire Garcia

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Marketing : 10 case studies ; case studies with solutions / Claire Garcia

Book

Garcia, Claire. Author | Martinez, Jean-Louis. Author

Published by Dunod - 2013

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2013

ISBN: 978-2-10-058833-6

Note

En anglais

This book provides opportunities to discover a selection of issues recently faced by 10 major French companies (MPO Fenêtres, Renault, Sequovia, Lacoste, PhilaPoste, La Grande Récré, Samsung, Siemens. Under Armour, SNCF). Each case offers in a clear and structured manner: a case presentation sheet, a narrative reviewing important information, a series of questions guiding the draft of a structured solution, a detailed solution outlining the main strategic recommendations.

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