Fundations of marketing theory : Toward a general theory of marketing / HUNT, Shelby D.

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Fundations of marketing theory : Toward a general theory of marketing / HUNT, Shelby D.

Book

HUNT, Shelby D.

Published by M.E. Sharpe - 2002

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2002

ISBN: 0-7656-0930-4

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This book focuses on the traditional philosophy of science topics in marketing theory : on the marketing discipline ; the morphology of explanation ; explanation, issues and aspects ; the morphology of scientific laws ; scientific laws, issues and aspects ; the morphology of theory ; theory, issues and aspects ; toward a general theory of marketing.

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