Controversy in marketing theory : For reason, realism, truth, and objectivity / HUNT, Shelby D.

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Controversy in marketing theory : For reason, realism, truth, and objectivity / HUNT, Shelby D.

Book

HUNT, Shelby D.

Published by M.E.Sharpe - 2003

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2003

ISBN: 0-7656-0932-0

Note

Figures, notes

This book focuses on what have been called the "philosophy debates" in marketing : natural philosophy and the rise of science, from Plato to Hegel ; the development of the philosophy of science discipline, from classical realism to logical empiricism ; the rise and fall of historical relativism in philosophy of science ; post relativistic philosophy of science ; on science, qualitative methods and marketing research ; on truth and marketing research ; on objectivity and marketing research ; on scientific realism and marketing research.

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