ESCP Europe

This book focuses on what have been called the "philosophy debates" in marketing : natural philosophy and the rise of science, from Plato to Hegel ; the development of the philosophy of science discipline, from classical realism to logical empiricism ; the rise and fall of historical relativism in philosophy of science ; post relativistic philosophy of science ; on science, qualitative methods and marketing research ; on truth and marketing research ; on objectivity and marketing research ; on scientific realism and marketing research.