Digital Marketing / Dave Chaffey

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Digital Marketing / Dave Chaffey

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CHAFFEY, Dave. Author | ELLIS-CHADWICK, Fiona. Author

Published by Pearson - 2019 , 7th ed.

Library: Paris Montparnasse Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2019
Edition no.: 7th ed.

ISBN: 978-1-292-24157-9

Note

Glossaire

This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world.

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