Digital Marketing : Strategy, Implementation and Practice

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Digital Marketing : Strategy, Implementation and Practice

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CHAFFEY, Dave. Author | ELLIS-CHADWICK, Fiona

Published by Pearson - 2012 , 5th ed.

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2012
Edition no.: 5th ed.

ISBN: 978-0-273-74610-2

Note

Glossary, index

Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

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