The Britney Spears universe: Social medi and viral marketing at its best

Article

KAPLAN, Andreas M. - Professeur à ESCP Business School. Author | HAENLEIN, Michael - Professeur à ESCP Business School

See the journal "BUSINESS HORIZONS, Vol.55, Issue 1"

Other issues of the journal "BUSINESS HORIZONS"

Suggestions

Du même auteur

Utilisation et potentiel commercial des hyperréalités : Une analyse qualitative de Second Life / KAPLAN, Andreas M. ; HAENLEIN, Michael | KAPLAN, Andreas M. - Professeur à ESCP Business School. Author

Utilisation et potentiel commercial des hyper...

Article | KAPLAN, Andreas M. | 2009

Source : Ebsco collections
Factors influencing the adoption of mass customization : Determinants, moderating variables and cross-national generalizability / KAPLAN, Andreas M. | KAPLAN, Andreas M. - Professeur à ESCP Business School

Factors influencing the adoption of mass cust...

Book | KAPLAN, Andreas M.

Published by Cuvillier 2006

Mass customization (MC), is a strategy that creates value by some form of company-customer interaction at the fabrication/assembly...

PARIS CHAMPERRET

Source : Syracuse
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance / Andreas M. Kaplan ; Michael Haenlein | KAPLAN, Andreas M. - Professeur à ESCP Business School. Author

Two hearts in three-quarter time: How to walt...

Article | KAPLAN, Andreas M. | 2011

Source : Ebsco collections

De la même série

The Britney Spears universe: Social medi and viral marketing at its best | KAPLAN, Andreas M. - Professeur à ESCP Business School. Author

The Britney Spears universe: Social medi and ...

Article | KAPLAN, Andreas M. | 2012

Source : Ebsco collections
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance / Andreas M. Kaplan ; Michael Haenlein | KAPLAN, Andreas M. - Professeur à ESCP Business School. Author

Two hearts in three-quarter time: How to walt...

Article | KAPLAN, Andreas M. | 2011

Source : Ebsco collections
The early bird catches the news: Nine things you should know about micro-blogging / A.M. Kaplan A.M., M.Haenlein | KAPLAN, Andreas M. - Professeur à ESCP Business School. Author

The early bird catches the news: Nine things ...

Article | KAPLAN, Andreas M. | 2011

Source : Ebsco collections
Users of the world, unite! The challenges and opportunities of social media / KAPLAN, Andreas Markus ; HAENLEIN, Michael | KAPLAN, Andreas M. - Professeur à ESCP Business School. Author

Users of the world, unite! The challenges and...

Article | KAPLAN, Andreas M. | 2010

Source : Ebsco collections
Loading enrichments...