Project marketing : Beyond competitive bidding / COVA, Bernard ; GHAURI, Pervez ; SALLE, Robert

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Project marketing : Beyond competitive bidding / COVA, Bernard ; GHAURI, Pervez ; SALLE, Robert

Book

COVA, Bernard | GHAURI, Pervez | SALLE, Robert S.

Published by John Wiley - 2002

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2002

ISBN: 0-471-48664-7

Note

Figures, tables

Subjects

This book relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. It provides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 short cases, truly international, drawn from a wide variety of industries. Bernard Cova est professeur à l'ESCP-EAP.

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