How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns / Marcelo V. NEPOMUCENO, Michel LAROCHE, Marie-Odile RICHARD | Nepomuceno, Marcelo V. - Professeur à ESCP Europe. Author
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How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns / M...

Article

Nepomuceno, Marcelo V. - Professeur à ESCP Europe. Author | LAROCHE, Michel | RICHARD, Marie-Odile

Titre complet : How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns / Marcelo V. NEPOMUCENO, Michel LAROCHE, Marie-Odile RICHARD

See the journal "JOURNAL OF RETAILING AND CONSUMER SERVICES"

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