- Item type
- Ebook
- Language
- English
- Publication year
- 2023
- Edition no.
- 10th ed, Global Edition
- Note
- ACCESS limit : 1 simultaneous with Vital Source
- Subjects
-
"The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship.
International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject."
PART 1: GLOBAL BUSINESS ENVIRONMENT Globalization Today Ethics, Social Responsibility, and Sustainability PART 2: NATIONAL BUSINESS ENVIRONMENTS Cross-Cultural Business Political, Economic, and Legal Systems Economic Development of Nations PART 3: INTERNATIONAL TRADE AND INVESTMENT International Trade Theory Governments and Trade Foreign Direct Investment Regional Economic Integration PART 4: INTERNATIONAL FINANCIAL SYSTEM International Financial Markets International Monetary System PART 5: INTERNATIONAL BUSINESS MANAGEMENT International Strategy and Organization Analyzing International Opportunities Selecting and Managing Entry Modes Developing and Marketing Products Managing International Operations Hiring and Managing Employees.
