ESCP Europe

Item type

Digital book

Language

English

Publication year

2023

Subjects

"Artificial intelligence (AI) is transforming the business landscape and changing the way competition occurs. Sources of competitive advantage change, as some become outdated and others appear as critical. In this article, we describe how AI reduces some traditional sources of competitive advantages, how combining AI and human expertise leads to new sources of competitive advantages and we highlight the transformation required to embrace this combination. The article provides practical guidance for decision makers seeking to navigate this complex and rapidly evolving landscape, helping them to identify new opportunities and stay ahead of the competition."