ESCP Europe

The combination of David Begg with new co-author Gianluigi Vernasca is one of the many reasons that the 10th edition of Economics stands out from the crowd. After extensive research, they have revised the structure of the book to make it more concise, perfected their rigorous yet accessible approach, updated data throughout and created over 80 new example boxes. The result is a textbook fully equipped with everything you need to master your economics principles course.

PART 1: INTRODUCTION --- 1. Economics and the economy --- 2. Tools of economic analysis --- 3. Demand, supply and the market --- PART 2: POSITIVE ECONOMICS --- 4. Elasticities of demand and supply --- 5. Consumer choice and demand decisions --- 6. Introducing supply decisions --- 7. Cost and supply --- 8. Perfect competition and pure monopoly --- 9. Market structure and imperfect competition --- 10. The labour market --- 11. Capital market --- 12. Risk and information --- 13. Welfare economics --- 14. Government spending and revenue --- PART 3: MACROECONOMICS --- 15. Introduction to macroeconomics --- 16. Output and aggregate demand --- 17. Fiscal policy and foreign trade --- 18. Money and banking --- 19. Central banking --- 20. Monetary and fiscal policy --- 21. Aggregate supply, prices and adjustment to shocks --- 22. Inflation, expectations and credibility --- 23. Unemployment --- 24. Exchange rates and the balance of payments --- 25. Open economy macroeconomics --- 26. Economic growth --- 27. Business cycles --- PART 4: THE WORLD ECONOMY --- 28. International trade --- 29. Exchange rate regimes..