ESCP Europe

At last, a text that has been tailor-made for business students, using topical examples to demonstrate how modern economics can illuminate the problems that business face every day. - from back cover.

PART I: INTRODUCTION --- 1. Economics for business --- PART II: UNDERSTANDING MARKETS --- 2. Consumers in the market place --- 3. Firms in the market place --- 4. Markets in action --- PART III: COMPETITION AND PROFITABILITY --- 5. Market structure and firm performance --- 6. Strategic rivalry --- 7. Growth strategies --- 8. Governing business --- PART IV: DOMESTIC MACROECONOMICS --- 9. Introduction to the macroeconomy --- 10. Measuring macroeconomic variables and policy issues --- 11. Domestic government policy --- 12. Supply side policies and economic growth --- PART V: GLOBAL ECONOMICS --- 13. Exchange rates and the balance of payments --- 14. Globalization..