Exploring Strategy : Text and Cases / Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes

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Exploring Strategy : Text and Cases / Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes

Book

WHITTINGTON, Richard | REGNER, Patrick | ANGWIN, Duncan | JOHNSON, Gerry | SCHOLES, Kevan

Published by Pearson Education - 2023 , 13th ed.

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2023
Edition no.: 13th ed.

ISBN

978-1292428741

Sujets ACIEGE

411.02
415.33

Subjects: ANALYSIS - STRATEGY - BUSINESS MANAGEMENT - RESOURCE ALLOCATION - INNOVATION - WORLD

This book is a reference in the field of business strategy. It covers the fundamental concepts of strategy while integrating practical case studies to illustrate the theories presented. The book is structured around several key themes. It explores strategic analysis, strategy formulation, strategy implementation, evaluation and control. The 13th edition also emphasizes contemporary examples and varied case studies, allowing to see how strategy theories apply in real contexts.

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