Corporate communication : a guide to theory and practice / Joep cornelissen

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Corporate communication : a guide to theory and practice / Joep cornelissen

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CORNELISSEN, Joep. Author

Published by Sage - 2011 , 3rd ed.

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2011
Edition no.: 3rd ed.

ISBN: 978-0-85702-243-1

Note

Figures, glossary, tables notes

Subjects: CORPORATE COMMUNICATION

This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.

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