Corporate Communication : A Guide to Theory & Practice / Joep Cornelissen

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Corporate Communication : A Guide to Theory & Practice / Joep Cornelissen

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CORNELISSEN, Joep. Author

Published by Sage - 2014 , 4th ed.

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2014
Edition no.: 4th ed.

ISBN: 978-1-4462-7495-8

Note

Glossary

Subjects: COMMUNICATION - MEDIA

The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features: a new chapter on social media and increased coverage of new media in existing chapters ; new up-to-date material on emerging CSR standards, transnational governance and corporate citizenship ; extended focus on media relations, internal communications and leadership and change communication ; new full-length and shorter international case studies.

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