Principles of Marketing : European Edition / Philip Kotler

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Principles of Marketing : European Edition / Philip Kotler

Book

KOTLER, Philip. Author | PIERCY, Nigel | HARRIS, Lloyd C. | ARMSTRONG, Gary

Published by Pearson Education - 2013 , 6th ed.

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2013
Edition no.: 6th ed.

ISBN: 978-0-273-74297-5

Note

Glossary

Subjects: MARKETING MANAGEMENT - SUSTAINABLE DEVELOPMENT - INTERNATIONAL MARKETING

The goal of every marketer is to create more value to customers. The authors of this new European Edition have aimed to create more value for you by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world.

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