Principles of Marketing : European Edition / Philip Kotler

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Principles of Marketing : European Edition / Philip Kotler

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KOTLER, Philip. Author | PIERCY, Nigel | HARRIS, Lloyd C. | ARMSTRONG, Gary

Published by Pearson Education - 2013 , 6th ed.

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2013
Edition no.: 6th ed.

ISBN: 978-0-273-74297-5

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The goal of every marketer is to create more value to customers. The authors of this new European Edition have aimed to create more value for you by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world.

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