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CHURCHILL, Gilbert A. Jr. | FORD, Neil M. | WALKER, Orville C. Jr.
Published by Irwin - 1997 , 5e éd
Library: Paris Montparnasse
Panorama de la fonction d'administration des ventes à travers les trois grands axes suivants : définition de la stratégie de vente et des objectifs, mise en place et gestion des moyens humains, suivi et analyse des résultats commerciaux.
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