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CHURCHILL, Gilbert A. Jr. | FORD, Neil M. | WALKER, Orville C. Jr.
Published by Irwin - 1997 , 5e éd
Library: Paris Montparnasse
Panorama de la fonction d'administration des ventes à travers les trois grands axes suivants : définition de la stratégie de vente et des objectifs, mise en place et gestion des moyens humains, suivi et analyse des résultats commerciaux.
Book | Mullins, John W.
Published by McGrawHill 2013, 8th ed.
The book provides an abundance of real-life examples of marketing decisions both good and not-so-good from around the world in c...
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