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Adary, Assaël. Author | Mas, Céline. Author | WESTPHALEN, Marie-Hélène. Author
Published by Dunod - 2020 , 9e éd.
Library: Paris Montparnasse
Guide abordant la communication globale, la communication interne comme outil de motivation, les relations avec la presse et la communication externe comme reflet de l'entreprise. Les auteurs évoquent l'utilisation des datas, la communication interculturelle, l'intelligence artificielle, le logo et le système d'identité visuelle, l'audiovisuel d'entreprise ou encore le sponsoring et le mécénat. ©Electre 2021
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