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Adary, Assaël. Author | LIBAERT, Thierry. Author | WESTPHALEN, Marie-Hélène. Author | Mas, Céline. Author
Published by Dunod - 2015 , 7e édition
Library: Paris Montparnasse Paris Champerret
Guide abordant la communication globale, la communication interne comme outil de motivation, les relations avec la presse et la communication externe comme reflet de l'entreprise. Traite des techniques de communication utilisées : la communication économique et financière, le logo et le système d'identité visuelle, l'audiovisuel d'entreprise, le sponsoring et le mécénat. ©Electre 2015
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