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JALLAT, Frédéric - Professeur à ESCP Business School. Author | PEELEN, Ed. Author | STEVENS, Eric. Author | VOLLE, Pierre. Author
Published by Pearson - 2018 , 5e éd.
Library: Paris Montparnasse Paris Champerret
Présentation des techniques marketing utilisées pour identifier, cibler et fidéliser ses clients, ainsi que des outils disponibles sur le marché : outils de datawarehouse, de datamining, de gestion des campagnes marketing, etc. ©Electre 2018
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