ESCP Europe

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. This book shows that successful changes follow a pattern, a pattern you can use to make changes that matter to you, whether your interest is in changing the world or your waistline. L'ouvrage existe en français à la même cote.