Switch : How to Change Things When Change Is Hard / Chip Heath

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Switch : How to Change Things When Change Is Hard / Chip Heath

Book

HEATH, Dan | HEATH, Chip

Published by Broadway Books - 2010 , 1

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2010
Edition no.: 1

ISBN: 978-0-385-52875-7

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. This book shows that successful changes follow a pattern, a pattern you can use to make changes that matter to you, whether your interest is in changing the world or your waistline. L'ouvrage existe en français à la même cote.

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