Images of strategy / Stephen Cummings ; David Wilson

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Images of strategy / Stephen Cummings ; David Wilson

Book

Cummings, Stephen. Science publisher | Wilson, David C.. Science publisher

Published by Wiley - 2003

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2003

ISBN

978-0-631-22610-9

Sujets ACIEGE

Subjects: STRATEGY

This book presents a multi-functional approach to strategic management. Approaches strategy from different viewpoints : functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory, knowledge management... The text helps to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.

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