- Item type
- Book
- Language
- English
- Publication year
- 2003
- ISBN
- 978-0-631-22610-9
This book presents a multi-functional approach to strategic management. Approaches strategy from different viewpoints : functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory, knowledge management... The text helps to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.