The Innovator's dilemma : When new technologies cause great firms to fail / CHRISTENSEN, Clayton M.

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The Innovator's dilemma : When new technologies cause great firms to fail / CHRISTENSEN, Clayton M.

Book

CHRISTENSEN, Clayton M.

Published by Harvard Business School Press - 1997

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 1997

ISBN: 0-87584-585-1

Note

Figures, tables

Geographical area: GENERAL

This book provides an analysis of changing technology and its importance to a company's future success. It presents a set of rules for capitalizing on the phenomenon of disruptive innovation which will help managers determine when it is right not to listen to customers, when to invest in developing lower-performance products that promise lower margins, and when to pursue small markets at the expense of seemingly larger and more lucrative ones.

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