ESCP Europe

Drawing on years of in-depth research and illustrated by company examples across many industires, the authors argue that innovation can be a predictable process that delivers sustainable, profitable growth. They identify the forces that cause managers to make bad decisions as they package and shape new ideas - and offer new frameworks to help managers create the right conditions, at the right time, for a disruption to succeed. This book addresses a wide range of issues, including : how to tell an idea has disruptive potential ; which competitive situations favor incumbents, and which favor entrants ; which customer segments are primed to embrace a new offering ; how to structure and fund a new venture ; how to choose the right managers to lead it...