How to grow when markets don't / Adrian Slywotzky

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How to grow when markets don't / Adrian Slywotzky

Book

SLYWOTZKY, Adrian. Auteur | WISE, Richard

Published by Warner Books. New York - 2003

Source : Ebsco collections

Item type: Book
Language: anglais
Pages: 344 p.

Publication year

2003

Collection

Warner Business Books

Contributors

Weber, Karl

ISBN: 0-446-69270-0

Content notes: Part One: A different way to grow --- Part Two: The demand innovators --- Part Three:Making growth happen in the real world --- Part Four: Opportunities on the growth frontier --- Part Five: Getting started.

Subjects

INDUSTRIAL MANAGEMENT ** UNITED STATES
CORPORATIONS ** GROWTH ** CASE STUDIES

“In a world of product saturation and market turmoil, can your company achieve double-digit growth? Absolutely! Even as you read this, old-line companies are creating new profits through “demand innovation.” They’re thinking beyond their products, exploring the opportunities that surround them, and discovering exciting new possibilities for growth.” – in back cover.

Part One: A different way to grow --- Part Two: The demand innovators --- Part Three:Making growth happen in the real world --- Part Four: Opportunities on the growth frontier --- Part Five: Getting started..

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