ESCP Europe

Item type

Book

Language

anglais

Pages

xiii, 371 p.

Publication year

1998

Content notes

1. Introduction --- 2. Different perspectives --- 3. Trust --- 4. Motives --- 5. Partner and form selection --- 6. Networks and virtuality --- 7. Negotiation and valuation --- 8. General management --- 9. Control --- 10. Human-resource management --- 11. Culture --- 12. Emerging economies --- 13. Organizational learning --- 14. The evolving alliance --- 15. Conclusion and the future --- Appendix: the case studies.

“Strategic alliances are increasingly common, as many organizations look towards various partnering arrangements. This is a clear and comprehensive survey by two authors with extensive knowledge of alliances in Europe, Asia, and America. They present perspectives from economics, strategy, and organization theory and blend these with a range of practical examples.” – in back cover.

1. Introduction --- 2. Different perspectives --- 3. Trust --- 4. Motives --- 5. Partner and form selection --- 6. Networks and virtuality --- 7. Negotiation and valuation --- 8. General management --- 9. Control --- 10. Human-resource management --- 11. Culture --- 12. Emerging economies --- 13. Organizational learning --- 14. The evolving alliance --- 15. Conclusion and the future --- Appendix: the case studies..