ESCP Europe

Item type

Book

Language

anglais

Pages

viii, 296 p.

Publication year

1997

Content notes

1. Introduction --- 2. The customer matrix --- 3. The producer matrix --- 4. Strategic pathways --- 5. The competitive environment --- 6. The future --- 7. Strategy and structure --- 8. Strategy and culture --- 9. Managing strategic change --- 10. The nature of corporate strategy --- 11. Selecting: the business portfolio --- 12. Selecting: the scope of the corporation --- 13. Resourcing: the self-sufficient approach --- 14. Resourcing: joint development --- 15. Controlling the corporation --- 16. International corporate strategy --- 17. Summary and conclusions.

1. Introduction --- 2. The customer matrix --- 3. The producer matrix --- 4. Strategic pathways --- 5. The competitive environment --- 6. The future --- 7. Strategy and structure --- 8. Strategy and culture --- 9. Managing strategic change --- 10. The nature of corporate strategy --- 11. Selecting: the business portfolio --- 12. Selecting: the scope of the corporation --- 13. Resourcing: the self-sufficient approach --- 14. Resourcing: joint development --- 15. Controlling the corporation --- 16. International corporate strategy --- 17. Summary and conclusions..